Premium Biz Post – When it comes to fast food innovation, few countries go as bold and experimental as Japan. From wasabi burgers to teriyaki-flavored fries, Japanese branches of international chains have long been celebrated for their culinary creativity. But now, KFC Japan has taken things to an entirely new level—introducing a limited-edition Fried Chicken Stuffed with Matcha Cheese. Yes, you read that right: crispy, juicy fried chicken oozing with a filling made of Japan’s most iconic green tea and creamy cheese.
Naturally, the internet exploded. Foodies, influencers, and curious customers rushed to get a taste of this unique dish. One Korean food vlogger, in particular, took the spotlight when their video reviewing the dish went viral. But does it taste as good as it looks? Or is it just another marketing gimmick? Let’s find out.
A Bold Culinary Fusion: Matcha Meets Chicken
KFC Japan has never been shy about pushing the limits of what fast food can be. But even for a brand that’s dabbled in everything from curry nuggets to chocolate-drizzled chicken, Matcha Cheese Fried Chicken is something else entirely.
The concept itself is rooted in Japan’s deep love for both matcha and cheese. Matcha, a finely ground green tea powder, is a national treasure known for its earthy bitterness and antioxidant properties. Cheese, on the other hand, has become an increasingly popular ingredient in Japan, with everything from cheese ramen to cheese tarts dominating food trends in recent years.
By stuffing matcha-infused cheese inside their iconic crispy fried chicken, KFC Japan created a fusion dish that’s both familiar and foreign—a true East-meets-West invention.
The Launch: Hype, Lines, and Limited Quantities
When KFC Japan announced the launch of their new item, social media lit up with anticipation. Food bloggers, TikTok influencers, and YouTubers began planning content even before the item hit shelves.
Available for a limited time only, the Matcha Cheese Fried Chicken was released at select locations across Tokyo, Osaka, and Kyoto. Within hours of its debut, several branches reported being completely sold out.
One of the earliest reviews came from Korean food vlogger Minji Eats, whose video titled “I Tried KFC Japan’s MATCHA CHEESE Fried Chicken… and OMG” amassed over 1.2 million views in less than 48 hours.
baca juga : “Beautiful Tire Chair Eco-Friendly Creativity That Stands Out!“
What the Korean Food Vlogger Really Thinks
Minji Eats is known for her honest, no-fluff reviews of international foods. In her video, she shares her excitement but also her skepticism: “Matcha and cheese… inside chicken? That sounds like it could either be amazing or absolutely disgusting.”
Here’s a breakdown of her experience:
1. First Impression
Minji praised the packaging, which featured a sleek green-and-gold design with the KFC logo embossed in a traditional Japanese brushstroke style. The smell was described as “buttery with a hint of matcha bitterness.”
2. The First Bite
As she bit into the crispy chicken, the molten green cheese oozed out. Her face showed both surprise and delight. “It’s actually… really good,” she said. “The cheese is mild, the matcha isn’t too strong, and the chicken is as crispy as always.”
3. Texture and Flavor
Minji highlighted the balance between the savory umami of the chicken, the smooth richness of the cheese, and the earthy aroma of matcha. “It doesn’t taste like dessert. It’s savory, with just a whisper of green tea.”
4. Final Verdict
“I would eat this again,” Minji declared. “Maybe not every day, but as a treat—it’s weird, but it works.”
Public Reaction: Polarizing but Popular
While Minji and many others praised the innovation, not everyone was on board. Some customers found the taste too unusual, while others thought the matcha flavor was too subtle.
Here are a few snippets of public reactions across social media:
- “Whoever thought of this needs a raise. Genius!”
- “Tried it. Loved the chicken, but the matcha cheese was a bit too grassy for me.”
- “Better than I expected! KFC Japan, you’ve done it again.”
- “It’s giving sushi, it’s giving latte, it’s giving… confusion.”
Despite the mixed reviews, the overwhelming curiosity surrounding the product ensured record-breaking sales during its first week.
The Strategy Behind the Madness
From a marketing perspective, KFC Japan knew exactly what it was doing. Limited-time items like this generate buzz, attract media coverage, and drive foot traffic. More importantly, they cater to the “Instagrammability” factor—creating products that people want to post, share, and talk about.
The matcha cheese fried chicken wasn’t just food. It was an experience.
Moreover, the dish tapped into three core food trends:
- Fusion Cuisine – Blending global flavors to create something entirely new.
- Nostalgia + Novelty – Matcha is deeply nostalgic for Japanese consumers; cheese adds a modern twist.
- Viral Food Culture – It’s designed for reaction videos, food vlogs, and social media buzz.
Will It Ever Come to Other Countries?
As of now, the Matcha Cheese Fried Chicken is exclusive to Japan. However, given the attention it’s receiving globally, there’s a chance KFC might consider testing it in other markets—especially in places with a strong foodie culture like South Korea, Taiwan, or even parts of the U.S.
Still, it’s unclear if the same level of acceptance would follow. Part of the appeal lies in Japan’s openness to unique flavors and culinary experimentation. What works in Tokyo might not translate to Texas.
